HoS as ServiceCommercial leadership
Alexander Kuguk / Commercial Director / Head of Sales

About me

I work directly with B2B companies on the team, sales process, pricing and customer development. The format depends on the mandate.

A commercial operator, not an anonymous consultancy.

I have built teams, pipeline, forecasting, pricing and renewals in commercial real estate, workspace and managed services. In early-stage venture investing, I reviewed the sales side of startup GTM. I also run my own practice, EVADAVA / HoSaaS.

English: professional · Ukrainian and Russian: native · German: B1

01How I work

Process and people first. Then tools.

We start with the commercial task and agree what needs to change. Tools and meeting rhythm come after that.

01

Understand

Clarify the task, responsibilities and bottlenecks.

02

Design

Connect the process, team, CRM and measurement.

03

Lead

Run execution, coaching, decisions and the commercial rhythm.

04

Transfer

Document the work and agree the next ownership model.

02Team rituals

A team needs a working rhythm.

SyncUp, MeetUp and Sales Peer-to-peer are the core of the operating model I propose. Each meeting has a purpose and a defined output.

Proposed operating model

SyncUp

Align priorities and remove the blockers that stop execution.

Participants
Head of Sales, team and relevant workstream owners.
Suggested cadence
Weekly; adapt the frequency to the team.
Output
Decisions, owners, next actions and deadlines.
Proposed operating model

MeetUp

Connect commercial priorities with the rest of the business.

Participants
CEO, sales, CS and relevant marketing, product or operations owners.
Suggested cadence
Every 2–4 weeks, according to the mandate.
Output
Agreed priorities, cross-functional decisions and dependencies.
Proposed operating model

Sales Peer-to-peer

Learn from real deals, conversations and each other.

Participants
Sales reps with a facilitator. CS or specialists join when useful.
Suggested cadence
Weekly or every two weeks, depending on the team.
Output
Deal feedback, reusable practices and the next experiment.

The cadence is a proposal, not a record of past implementations. This website does not schedule any meetings.

Choose your next commercial step.

An in-house leader, a temporary operating mandate or a focused diagnostic. Send me the context, and we will choose the right route.