09.2026–present
CitedLift
Business Development Manager · part-time
I sell AI-visibility audits to B2B brands in Europe and the US: prospecting, discovery, audits and proposals.
Alexander Kuguk / Commercial Director / Head of Sales
Experience
Roles and dates, kept separate from project outcomes. My CV is available in three languages.
04.2023–present
EVADAVA / HoSaaS
Independent practice
Outbound sales development for B2B SaaS: offer and ICP work, pricing and delivery, AI enrichment, personalization and CRM integration.
07.2025–10.2025
Superheroes.marketing
Business Development Manager
New business for a B2B marketing agency: client and partner negotiations, proposals and reactivation of dormant MQLs.
08.2021–04.2023
Creative Quarter
Sales Director → CRO
Sales Director through 03.2023; CRO during 03–04.2023. Team, pipeline, forecasting, pricing, hiring and renewals.
05.2020–06.2021
Forum Group Ukraine
Sales Director
Built and led the seven-person leasing team; Creatio CRM, named accounts and renewals.
02.2014–05.2020
Youxian Investments
Sales-side GTM work · portfolio companies
Reviewed the sales side of startup GTM and could join a portfolio team to set up Sales Development and Sales Operations. I reviewed 100+ ventures; that does not mean 100+ implementations. Official role title to be confirmed.
02.2010–11.2013
Fedcominvest Monaco S.A.M.
Chief of Bunkering Operations · Procurement
Fuel procurement for a fleet of 75 ships. The $200M+ was the annual procurement budget, not sales revenue.
07.2000–02.2010
MKD-Group
Sales → Head of Sales · crude & oil products
Trading, export, supply contracts and pipeline logistics. The exact date of my promotion to Head of Sales is not listed.
Education
Economics: RANEPA, Bachelor’s degree, 2012–2016. Finance: Kyiv National Economic University, Specialist degree (Economist), 1999–2004.
About me
English: professional · Ukrainian and Russian: native · German: B1
01Functional stack
The tools serve the function.
A Head of Sales stack goes beyond outbound tools. It links pipeline, execution, data and commercial judgment.
AI speeds up execution. Leaders own the decisions.
In my current practice I use AI for lead enrichment, outreach personalization and CRM integration. AI can speed up research and repetitive work. Pricing, people and commercial decisions stay with leadership.
CRM & forecasting
Pipeline stages, reporting, ownership and forecast discipline.
SalesforceHubSpotPipedriveCreatio
Prospecting & data
Account research, ICP work, enrichment and prioritization.
ApolloClayZoomInfo
Outbound email
Sequences, messaging, reply handling and deliverability.
lemlistInstantlySmartlead
Calling
Calling workflows, conversations and follow-up.
KixieFive9EnzoDialfireAircallCloudTalk
LinkedIn outreach
Prospecting and outreach workflows on LinkedIn.
ExpandiDripifyHeyReach
Automation
Connected workflows, less manual work and consistent data.
n8nMakeZapier
AI
Help with research, enrichment, personalization and repetitive tasks.
ChatGPTClaudeGemini
These are the tools listed in my published CV. My level with each tool is not rated separately. This website does not run live AI or connect to your CRM.