Sales organization
built pipeline, forecasting, hiring and renewal processes at Creative Quarter.
Open to sales leadership roles
Alexander Kuguk
Commercial DirectorHead of Sales
English · Українська · Русский · Deutsch (B1)
I own revenue and margin targets, pricing and deal terms. I set the go‑to‑market strategy and keep sales, marketing and product aligned behind it. I hire the team, run sales enablement and onboarding, and manage team performance. I keep the pipeline, CRM and forecast accurate, lead key accounts and large deals, and protect renewals and client retention.
12people in sales and customer success at Creative Quarter
~$5Mannual company revenue at Creative Quarter
8+percentage points of occupancy growth at Creative Quarter
20+companies signed to three-year leases by my Forum team
Salesforce
HubSpot
Pipedrive
Apollo
Clay
ZoomInfo
lemlist
Instantly
Smartlead
Kixie
Five9
Enzo
Dialfire
Aircall
CloudTalk
Expandi
Dripify
HeyReach
n8n
Make
Zapier
ChatGPT
Claude
Gemini
Best fit
I’m a strong fit for companies that need to
- Build a sales function from the ground up
- Make pipeline and forecasting reliable
- Hire and lead a B2B sales team
- Improve pricing, packaging and renewals
- Open a new segment with named accounts
About
Building a sales team and running it
I've spent 25+ years in B2B sales and procurement, working with buyers of office space, managed services and commodities. I build the sales process and the team to run it. Pricing, forecasts and renewals have been part of that job, alongside winning new business.
At Creative Quarter, I built the revenue function for a workspace business with about $5M in annual company revenue. I grew the team to 12 across sales and customer success. We sold workspace together with legal, HR, payroll and IT services. Before that, I led a leasing team of seven at Forum Group Ukraine.
I now work as an independent sales development consultant for B2B SaaS companies and part-time at CitedLift. I'm looking for a Commercial Director or Head of Sales role where I can build and lead a B2B sales team.
How I work
What I bring to a sales team
Team leadership
grew sales and customer success to 12 at Creative Quarter; led seven leasing staff at Forum.
Pricing and packaging
combined workspace with legal, HR, accounting and IT services at Creative Quarter.
Target accounts
opened the technology segment at Forum and define ICPs and qualification criteria for client outbound campaigns.
Leadership in practice
From commercial scope to results
Two examples of building the team and sales process behind complex B2B contracts.
Creative Quarter · 2021–2023
Building the revenue function
12-person team · ~$5M company revenue · occupancy up 8+ percentage points
- Business scope
- A workspace and managed-services business with approximately $5M in annual company revenue.
- What I built
- Pipeline, forecasting, pricing, hiring and renewal processes; a 12-person team across sales and customer success. Combined workspace with legal, HR, payroll and IT services for technology companies.
- Reported outcome
- Occupancy increased by at least eight percentage points.
Forum Group Ukraine · 2020–2021
Building a leasing team and pipeline
7-person team · 14 properties · 20+ three-year leases
- Business scope
- A commercial real estate portfolio of 14 business centers and warehouses.
- What I built
- Recruited and led a seven-person leasing team, opened the technology segment as a named-account base, and rebuilt Creatio CRM around leads and pipeline.
- Team outcome
- 20+ companies signed to three-year leases.
Career
Experience
Current work, followed by my leadership roles and earlier career.
Go to Creative Quarter →Sep 2026 - Present1 mo
Business Development Manager
CitedLift (part-time) · Amsterdam Area, Remote
Sell AI-visibility audits to B2B brands in Europe and the US.
- Lead prospecting, discovery, audit and proposal for new business
Apr 2023 - Present3 yrs 6 mos
Independent Sales Development Consultant
Self-employed · Remote
Run outbound sales development for B2B SaaS clients, paid per qualified meeting held.
- Define the offer, target accounts, ICP and meeting qualification criteria
- Set pricing, terms and contracts and take responsibility for campaign delivery
- Run campaign setup, messaging, deliverability and reply handling
Jul 2025 - Oct 20254 mos
Business Development Manager
Superheroes.marketing · Toronto, Ontario, Canada
Owned international new business for a B2B marketing agency serving North America and Europe.
- Led client and partner conversations through to commercial proposals
- Introduced a regular dormant-MQL reactivation process with need-status checks and clear CRM statuses
Aug 2021 - Apr 20231 yr 9 mos
Sales Director → Chief Revenue Officer
Creative Quarter · Kyiv, Ukraine (CRO: Hybrid)
Sales Director · Aug 2021 - Mar 2023
Chief Revenue Officer · Mar 2023 - Apr 2023
Promoted to CRO in March 2023.
Premium workspace and managed services business with about $5M in annual company revenue, 3,000+ workplaces and roughly 16,000 m² of Class A space. Reported to the CEO and co-founder.
- Built the revenue function: pipeline, forecasting, pricing, hiring and renewals; grew the team to 12 across sales and customer success
- Combined workspace with legal, HR, payroll and IT services for technology companies, selling to founders and COOs
- Raised occupancy by 8+ percentage points; quota attainment above 95% and annual client retention above 80%
- As CRO, owned sales, pricing and commercial strategy, with targets for net-new sales, total revenue and EBITDA
May 2020 - Jun 20211 yr 2 mos
Sales Director
Forum Group Ukraine · Kyiv, Ukraine
Commercial real estate group with 14 business centers and warehouses. Reported to the Director of Operations.
- Recruited, trained and led a seven-person leasing team that signed 20+ companies to three-year leases
- Opened the technology segment as a named-account base and rebuilt Creatio CRM around leads and pipeline
- Managed anchor-tenant relationships and renewals; maintained portfolio occupancy above 75%
Feb 2014 - May 20206 yrs 4 mos
Senior Sales Executive & Investment Lead
Youxian Investments · Hong Kong SAR (Remote)
Early-stage growth fund investing across sectors, including IT. Reported to the VP of VC Investments.
- Helped portfolio companies develop positioning, their first sales processes and commercial KPIs for board reporting
- Screened 100+ ventures for investment and supported assigned IT projects with early seed fundraising
Feb 2010 - Nov 20133 yrs 10 mos
Chief of Bunkering Operations, Procurement DivisionBuying side
Fedcominvest Monaco S.A.M. · Monaco
Built fuel procurement for a 75-vessel fleet: roughly 350,000 tonnes a year and an annual procurement budget of $200M+. Reported to the group’s owner.
- Established the department’s tendering, purchasing, delivery control and reporting processes
- Negotiated international fuel supply and maintained a supplier network for port-by-port price comparisons
Jul 2000 - Feb 20109 yrs 8 mos
Head of Sales, Crude and Oil Products
MKD-Group · Moscow, Russia
Crude oil and products group covering trading, export and pipeline logistics. Progressed from sales in Kyiv to Head of Sales in Moscow; reported to the owner.
- Originated and closed supply contracts and led the pipeline crude sales desk
- Introduced deal approval based on proceeds after duty and freight
- Added a crude grade and developed the logistics chain for a Far North condensate project
Education
Sep 2012 - Jul 2016
The Russian Presidential Academy of National Economy and Public Administration (RANEPA)
Bachelor’s degree, Economics
Sep 1999 - Jul 2004
Kyiv National Economic University
Specialist degree in Finance · qualification: Economist
Top skills
Download the resume
My experience, responsibilities and results in a downloadable PDF. Available in English and German.
Contact
Looking for a Commercial Director or Head of Sales?
I’m open to conversations with B2B companies building, restructuring or scaling their sales function.
For Commercial Director or Head of Sales opportunities, email me or connect on LinkedIn. You can also reach me on WhatsApp or Telegram.