HoS as ServiceCommercial leadership
Alexander Kuguk / Commercial Director / Head of Sales

Track record

Selected management results and sales-side GTM work. Company scale, team results and my own responsibilities are shown separately.

Workspace & managed services · 08.2021–04.2023

Creative Quarter

Sales Director → Chief Revenue Officer

Built the revenue function around pipeline, forecasting, pricing, hiring and renewals. Grew the sales and customer success team to 12.

12Sales + CS
8+ ppOccupancy
>80%Annual retention
  • Sales Director: 08.2021–03.2023; CRO: 03–04.2023. Reported to the CEO and co-founder.
  • Combined workspace with legal, HR, payroll and IT services for technology companies.
  • Quota attainment >95%. As CRO: sales, pricing, commercial strategy and targets for net-new sales, total revenue and EBITDA.

About $5M was the annual revenue of the whole company. It is not revenue I generated personally, and it is not SaaS ARR.

Commercial real estate & leasing · 05.2020–06.2021

Forum Group Ukraine

Sales Director

Hired, trained and led a seven-person leasing team. Rebuilt Creatio CRM around leads and pipeline and opened the technology segment as named accounts.

7Leasing team
20+Companies signed
14Portfolio properties
  • The team signed 20+ companies on three-year leases.
  • Anchor-tenant relationships and renewals; portfolio occupancy >75%.
  • Reported to the Director of Operations.

The leases are a team result. I do not claim to have closed each one personally.

02.2014–05.2020

Youxian Investments

At an early-stage growth fund, I reviewed the sales side of startup GTM. When needed, I could join a startup team to help set up Sales Development and Sales Operations. I reviewed 100+ ventures. The number of hands-on engagements and their results are not listed here.

04.2023 →

EVADAVA / HoSaaS

My own practice covers B2B SaaS outbound, offer and ICP definition, campaign delivery, AI enrichment, personalization and CRM integration. I do not claim ARR or sales-team figures I cannot confirm.

Career facts: published CV and candidate profile.

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